GutterXperts Regina
This client was in business already when we began to work together, they had a website live that they were not satisfied with. While functional there were many small issues that added up & affected it's ranking. There was also little to no leads coming in through Google! In an industry like Home Services Google is a crucial pipeline for attracting new clients who are ready to be converted!
Our goal was to revamp the website and turn it into a lead generating machine! In a smaller city like Regina while there is less competition, there is a smaller customer base to compete for in the first place, this meant that every step we got closer to the #1 Ranking made an impact on this local business!
Increase in Organic Views
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The client was happy with the design of their previous website so we largely stuck to that, we focused on enhancing the UX and expanding on the site with the aim of making it more of an authority in the industry. We also focused on making sure to fix all the technical issues from the previous site, and making it fully mobile responsive. These are all factors that are taken into consideration when Google is indexing your website.
Our SEO strategy was to create a strong foundation we could continue to build on. We created a Pillar page & Cluster Topics strategy to group re;event keywords and services the business offers together. Once the foundation of the website was complete we went on to optimize and add to the website so as to answer as many questions & help as many people as possible. This enabled the business to see a boost in leads & inquiries through the website, which they were then able to convert into customers!
Our work with GutterXperts Regina led to remarkable growth, with a 60% increase in leads and a 45% improvement in overall online visibility. By redesigning their website with a focus on usability and integrating a robust SEO strategy, we significantly boosted their search engine rankings and streamlined customer inquiries. This case demonstrates our ability to drive measurable results and enhance the digital presence of service-based businesses!
