Tackling this web design project involved addressing a few issues. The first problem revolved around being able to generate new leads, as well as establishing a digital brand presence and credibility.
Also, the client faced difficulties in collecting meaningful analytical data, which would make it difficult to make informed decisions.
The solution demanded a website, as well as intuitive design strategies, targeted content optimization, and integration of analytical tools to transform the online presence into a dynamic platform that not only attracts but also engages potential clients while instilling trust and credibility in the brand.
Increase in Organic Views
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With that in mind we designed a few Wire-frames based on existing assets and branding then presented them to the client. Once the minutiae of the design were hammered down we built it out, integrated the booking feature, chat-bot and a secure checkout page.
The Keyword strategy for this website was fairly simple, and for the most part involved optimizing the website for a few higher KD keywords for now. Instead we focused on increasing the websites domain authority so that when the client is ready to move on to the next phase, we have a foundation to work with.