The Ultimate Deck Shop
This client was a well established business that had been in the industry for a few years prior. When we began working together their website had just been moved & so our first priority was to ensure we had a good foundation to work with by doing things like fixing broken links, optimizing media sizing, adding alt text & more.
Our next goal was to increase the organic traffic to the website by creating pages with more value than the competition! This allowed us to capitalize on new keywords & increase the traffic coming from existing keywords.
As a well established business every detail on the website mattered when it came to increasing organic traffic and ranking for keywords!
Increase in Organic Views
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There was a clear theme & color scheme on the homepage as well as throughout the rest of the website which was derived from the businesses brand identity. When building out the new pages & content we made sure to match that.
The purpose of the new pages was to create a web of related pages, content & products that would work together to provide visitors with any information they may need, as well as simple User Journeys to products & calls to action, with interactive tools littered along the way.
Before beginning to build out the new pages we first broadly mapped out the keywords we wanted to rank for. We started with 3-4 short tail keywords that cover a wide variety of topics, for each short tail keywords we were able to find up to 10 related long-tail keywords with relatively high search volume. Finally for each of those long-tail keywords we derive as much content as we could in the form of informational text, media, FAQ's & more.
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